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Origins of Business Unusual™
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The Business Unusual Framework has been developed by Duncan Schultz and is constructed around a number of his unique approaches to business. These approaches have been developed and refined as a result of Duncan's unique insights as an entrepreneur since he was 16 years old and as a part-time officer in the Australian Defence Force. The Business Unusual™ Framework has been developed as a series of seminars, workshops, programs and publications to share these successful strategies specifically with small business operators. To find out more, visit the Pacific Growth website.
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Military Strategy and Business
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As modern management practices and theory grew out of the logistics of the First World War, so too the concepts of network-centric warfare, manoeuvre, centre of gravity, battlespace operating systems and decision synchronisation can shape the way we do modern business. The tools, guidelines and concepts that shape our modern day military thinkers are equally relevant for the business of commerce as they are for the business of warfighting.
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The Business Unusual™ Framework
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The Framework consists
of the following components:
- The
Strategic Level
Providing the vision, values, governance and strategy to
generate innovation in the business to drive profit and
direction in the business through:
- Business Leadership (Vision & Values)
- Governance and the Board
- Duncan Schultz’s
Seven Strategies for Business Innovation
- The Tactical Level
- Tactical Tool sets to generate sustainable and
practical Innovation in the business:
- Business Navigation™
- Centre of Gravity
- Business Leadership
- Business Operating Systems
- The Profit Drivers
- Suspecting, Prospecting and
Nurturing
- Setting and Shaping Compelling
Conditions
- Business Intelligence
- Course of Action Development
- Hooks & Channels
- Business Decision Support
- The Seven Business Operating Systems capture the
operational Tactics, Techniques and Procedures of the
business and provide business synchronisation:
- Marketing
- Sales
- Production
- Infrastructure
- People
- Finance
- Management
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