Building on Duncan’s business partner and friend, Brett Chamberlain’s Turn Over Drivers, the Profit Drivers are the Key Performance Indicators and ratios that we can directly target to increase the number of customers through the door, the amount they spend, how often they spend and how much we can shave off the expenditure ledger to create a net profit return for the business.

A business makes it’s money by:

•           Finding suspects

•           Nurturing prospects

•           Creating customers

•           Keeping customers

•           Providing product

•           Providing even more product

•           Selling to create income

•           Keeping costs less than income

The Profit Drivers are the fundamental way by which the business produces a profit.  It is a collection of performance indicators, ratios and financials that are directly affected by the way the business operates.

•          The Profit Drivers are targetable

•          The Profit Drivers are driven by the BOS

•          The Profit Drivers are interlinked to each other

•          The are measured & monitored!